Bringing the Segway X260 & X160 Electric Dirt Bikes to Market

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How We Helped Launch the Segway X260 and X160 — The Surron-Powered Bikes Behind the Curtain

Back in the early days of the electric dirt bike boom, before off-road EVs had the traction they do now, I had the opportunity to work directly with Segway and Ninebot to help launch two machines that would shake up the market — the Segway X260 and X160.

If you’ve been in the e-moto scene long enough, you know the truth: under the bold Segway branding and flashy graphics, these bikes were essentially reworked Surrons — the legendary lightweight electric dirt bikes that had already developed a cult following for their performance and affordability.

A Segway–Surron Partnership, Quietly Powered by Ninebot

At the time, Ninebot held a significant stake in Segway, and they were looking to enter the off-road EV market with something bold and accessible. Instead of developing a bike from the ground up, they made a smart move: partner with Surron, rebrand the platform, and focus on scale and presentation.

The X260 and X160 were essentially Surrons in new clothes, with some small differences in spec (and a bigger push behind the marketing). But that didn’t make the job any easier.

CES Las Vegas — Where It All Went Public

Segway invited me to join their team at CES in Las Vegas for the official debut. I worked directly with their staff, product managers, and engineers, helping explain the bikes, demo features, and field early press questions. It was a whirlwind of media, test rides, and tech deep dives — and it marked a big step in bringing electric dirt bikes to a broader audience.

I was there behind the scenes, helping translate what hardcore riders wanted into digestible product insights for both the media and customers who had never even seen an electric dirt bike before.

Tech Support, Day One: Real Problems, Real Riders

After the launch, my work didn’t stop.

I was also brought on to help their tech support team and customer service department field the wave of calls and emails coming in — because when you’re dealing with thousands of units shipped and a brand-new riding segment, the learning curve is steep. Riders had issues with controllers, batteries, shipping damage, throttle tuning — you name it.

Having real hands-on experience with the Surron platform, I helped Segway troubleshoot and develop practical solutions for common problems, even suggesting documentation changes, FAQs, and service videos to streamline customer support.

In short, I was the voice between the brand and the real-world riders putting these bikes through their paces.

Looking Back

The X260 and X160 helped put electric dirt bikes into more hands across North America. And while Segway’s venture into this space was powered by Surron tech, the rollout, branding, and customer-facing side of the project required real riders and real industry experience to get it right.

I’m proud to have played a role in bringing that vision to life — from Vegas lights to muddy trails.